March 27, 2017
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Ventures: Furniture store expands to Kenosha

Mattress Express Fine Furniture opens at 52nd Street and Green Bay Road


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KENOSHA NEWS STAFF


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A family owned furniture store, with Kenosha roots, opens this weekend. Mattress Express Fine Furniture, 5718 52nd St., is owned and operated by Randy Musaitef and family. It is the second furniture store for Musaitef, who operates a store under the same banner in Racine.

Grand opening activities Saturday and Sunday include numerous drawings for furniture prizes.

“All of the (manufacturers) we deal with have donated pieces of furniture for the drawings,” said operations manager Mary Perez.

With the Kenosha economy seeing something of a boom, Musaitef said he felt the time was right to open a second store. “A lot of new people need to get their apartment or condo going,” he said. “We thought this was a good time to come to Kenosha. Especially as the housing market gets better and the economy is getting stronger.”

The store is located in the building that was previously the home of LPI Kitchen and Bath Outlet. The cabinet manufacturer and seller shuttered its business at that location several years ago. To adapt the building for a furniture store required new front windows and a lot of painting and sprucing up inside. Bedroom, living room, dining room and kitchen pieces can be found in several showrooms on two floors of the building. Lamps, end tables, rugs and artwork also are offered.

“Almost all of our furniture is American made,” Musaitef said. “From North Carolina and Mississippi. We go to the furniture shows (at High Point, N.C.) at least two times a year.”

Perez has made four trips to the markets at High Point in the past year.

“We want to serve everyone and we have price points for every budget,” Musaitef said. “I was born and raised in Kenosha. I'm home grown. We want to support Kenosha, provide them service, and to have them support us.”

Perez added: “We want repeat customers. Our business runs on referrals. We won't sell to you once and then forget about you.”

The Racine store started several years ago selling bedding, but expanded to furniture about 18 months ago. Musaitef and Perez say they compete aggressively with the national mattress retailers that seem to keep popping up in every shopping plaza.

“There are a lot of chain mattress stores in the area with prices up to $2,000,” Musaitef explained, adding his store offers mattress starting at $299.


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